Robert Scoble Talks About Advertising in the Age of Context

Robert Scoble was in Seattle this week to interview interesting Pacific Northwest startups. I met up with him outside Mozcon, where he interviewed me about mobile advertising and affiliate marketing.

While he was in town, Robert also spoke at a couple of events about some of the themes in his upcoming book, The Age of Context. Robert sees the convergence of wearable devices with always-connected sensors, cloud-based databases, contextual SDKs, and a maturing in social data as the beginning of a new age of computing. In his view, the context of what you’re doing, where you’re doing it, and who you are doing it with will play a big role in the way our devices interpret the world.

Naturally, I was curious about how this new world of contextual computing will change advertising. The interview below is the result of a great conversation about the future of advertising in a context-rich world where our devices have a better understanding than we do of where we shop and which brands we like.

Peter Hamilton

Partner and CEO at HasOffers. Peter joined HasOffers before the company launched their first product in 2009. With more than six years of experience in online marketing, Peter has a skilled knowledge of SEO, Display Advertising, PPC, CRO, Retargeting, Social Ads, Social Marketing, PR, Email Marketing, and Usability. Follow @peterhamilton

  • Peter Hamilton

    I’m just now seeing Google Now.

    Imagine the power of context with this little gem and then slap on Google Glass.