Robert Scoble Talks About Advertising in the Age of Context

Robert Scoble was in Seattle this week to interview interesting Pacific Northwest startups. I met up with him outside Mozcon, where he interviewed me about mobile advertising and affiliate marketing.

While he was in town, Robert also spoke at a couple of events about some of the themes in his upcoming book, The Age of Context. Robert sees the convergence of wearable devices with always-connected sensors, cloud-based databases, contextual SDKs, and a maturing in social data as the beginning of a new age of computing. In his view, the context of what you’re doing, where you’re doing it, and who you are doing it with will play a big role in the way our devices interpret the world.

Naturally, I was curious about how this new world of contextual computing will change advertising. The interview below is the result of a great conversation about the future of advertising in a context-rich world where our devices have a better understanding than we do of where we shop and which brands we like.

Peter Hamilton
https://plus.google.com/109719881229306639144?rel=author

Partner and CEO at HasOffers. Peter joined HasOffers before the company launched their first product in 2009. With more than six years of experience in online marketing, Peter has a skilled knowledge of SEO, Display Advertising, PPC, CRO, Retargeting, Social Ads, Social Marketing, PR, Email Marketing, and Usability. Follow @peterhamilton

  • http://www.hasoffers.com Peter Hamilton

    I’m just now seeing Google Now.
    http://www.google.com/landing/now/

    Imagine the power of context with this little gem and then slap on Google Glass.