TAB is a mobile performance marketing agency that considers itself the “gateway between brands and mobile consumers.” As a mobile-first performance-driven agency, TAB works to understand mobile consumers’ needs and behaviors in order to better utilize mobile media channels for brand communications. TAB offers acquisition, tracking, reporting, optimization, strategy, and creative services, backed by mobile experts who navigate the ecosystem and provide a 360-degree approach to client campaigns.
In the fast-growing and volatile mobile performance marketing business, TAB’s experts face challenges typical of the industry. As TAB founder Matthias Lesch explains, “The overarching big issue is the fast availability of intelligent, relevant reports that help us steer campaigns successfully.” It is vital for mobile marketing managers to have a real-time understanding of data, campaign performance, and partner budgets. Maintaining control of click costs, daily caps, net margins, profits, and other KPIs is also crucial. However, in the common setup of mobile tracking systems, it is often difficult or inconvenient to reach this level of understanding in a pragmatic way.
Looking for tools that could offer a level of extra interpretation on top of HasOffers by TUNE, TAB turned to German startup performinc. The small team at performinc has specialized in developing solutions on the HasOffers API that are tailored for performance-driven companies. Its comprehensive set of features simplifies data visualization, campaign management and optimization, and fraud detection.
TAB has been working with performinc since March 2016, focusing on a number of features:
- A statistics dashboard with easy-to-use, customizable, and intelligent reporting
- Instant and intuitive reporting at the account and campaign level
- Performance comparison on a day-to-day basis
- Real-time net profit and revenue analysis
- Tracking of monthly and daily conversion and revenue caps
- Easy campaign adjustment with automated publisher notifications
“Working with performinc has had a clear, measurable benefit for our team and business success,” says Lesch. In an internal survey conducted after 12 months of use, the verdict was clear: “The profitability of accounts and campaigns has remarkably increased through performinc. Asked to quantify the effect on the net margin achieved as a result of using the tool, the average increase was estimated at 15%. We’re talking about a relevant contribution to our business,” Matthias adds. The improved profitability was a direct result of account managers receiving freed up work time, thanks to HasOffers’ real-time data reports and performinc’s feature set.