RecargaPay quadruples publisher payouts with HasOffers

RECARGAPAY ROSE TO THE #1 TOP-UP APP IN BRAZIL AND GAINED OVER 600 PUBLISHERS IN 18 MONTHS

600

active publishers added in 18 months

4.5/5

average rating with more than 116,000 reviews

#1

ranked app in Google Play Store, over 5M downloads

Company Background

RecargaPay makes the process of recharging credits on prepaid phones quick and easy. With offices in Buenos Aires and Sao Paulo, the company focuses on Latin American consumers. Today, RecargaPay is integrated with over 45 mobile phone networks across seven countries, and is the number one top-up app in Brazil.

Challenges

When launched, RecargaPay’s in-house affiliate program accommodated their publishers’ web traffic, but eventually became outdated and could no longer develop their publisher network. With their developers concentrating on the core business, they had no resources for expanding the business and driving higher volumes of mobile users — these issues impacted their goal of generating over 30% of new users within one year.

RecargaPay was looking for:

  • Publishers to easily access and manage campaigns to acquire new users at a sustainable CPA.
  • Simple and fast implementation.
  • A catalog of easy-to-use features which are constantly being developed and added to.
  • Technical support help accessible in their time zone.

Solution

As with any growing company, quick implementation of new software and products is crucial. Development resources are at a premium and because RecargaPay was already using Attribution Analytics by TUNE, the integration with HasOffers was especially easy to set up.

According to Chief Marketing Officer Patricio D'Amato, “HasOffers has a reputation as being a simple, straightforward solution. These were the aspects that we were looking for when choosing a tracking solution.”

Results

With the streamlined process of using HasOffers, RecargaPay was able to set up their publisher program and begin managing more than 200 publishers within a year. The company takes pride in having high standards for the publishers they work with to ensure that the traffic they send is of the highest quality, and accomplished this with HasOffers.

The HasOffers platform has allowed RecargaPay to increase their payouts, making them extremely competitive. Before using HasOffers, their payouts were R$4 (1 USD). Now, with the capability to track mobile traffic accurately and efficiently, their payouts quadrupled, based on publisher volume in a tiered payout system. They’ve turned their publisher program into one of the principal channels to drive user acquisition. The publisher program has been so successful that they have restructured their budget, diverting from other marketing channels in order to invest more into the publisher program.

RecargaPay, with more than 1 million customers who have completed more than 10 million top-ups, is now the highest-rated top-up app in the Google Play store, with an average rating of 4.5 out of 5, boasting more than 116,000 reviews.

“HasOffers has a reputation as being a simple, straightforward solution. These were the aspects that we were looking for when choosing a tracking solution.”

Patricio D'Amato, Chief Marketing Officer

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