Application Support:Conversion Pixels URLs
From HasOffers
If the affiliate wants to track conversions in a third-party tracking system, you must add a third-party tracking pixel / URL. Run your cursor over the “Offers” tab and select "Affiliate Pixels". In the upper right corner of the Affiliate Conversion Pixels table, select "Add Conversion Pixel”. Select the affiliate and offer you wish to track, then enter the third-party code into the text field and select "Add." You may also add a conversion pixel by selecting an offer name from the “Manage Offers” page and entering the information in the “Add Conversion Pixels for Affiliates” section.
For offers that use iFrame Pixel tracking, affiliates can place third-party iFrame, image and/or JavaScript tracking code. For offers that use Image Pixel or Server Postback tracking, affiliates can place third-party Postback URLs. Affiliates’ pixels and/or URLs will be requested each time the HasOffers platform tracks a conversion for your network.
The ad server will dynamically replace the following variables in Pixel code or URLs:
- {aff_sub} for affiliate sub ID
- {aff_sub2} for affiliate sub ID 2
- {aff_sub3} for affiliate sub ID 3
- {aff_sub4} for affiliate sub ID 4
- {aff_sub5} for affiliate sub ID 5
- {adv_sub} for the advertiser sub ID
- {source} for affiliate source name
- {payout} for affiliate’s offer payout
- {offer_id} for the offer ID of the offer
- {transaction_id} for transaction ID of the record
- {ran} for a random number
- {session_ip} The IP address on the click
- {ip} The IP address on the conversion
- {goal_id} If the offer has a goal, this is its identifier number
- {sale_amount} for the amount of the sale
- {currency} for the offer's currency abbreviated
- {offer_url_id} The ID value of the offer URL selected
- {customer_id} With customer lists, this is the value assigned to the customer for that conversion
- {offer_ref} The reference id value set for the offer
- {affiliate_ref} The reference id value set for the affiliate
- {advertiser_ref} The reference id value set for the advertiser of the offer
- {date} The current date formatted as YYYY-MM-DD
- {time} The current time formatted as HH:MM:SS using 24 hour clock
- {datetime} The current date and time formatted as YYYY-MM-DD HH:MM:SS
You can place multiple third-party pixel code or URLs for each affiliate on an offer and all will be requested on conversion.
Testing Third-Party Affiliate Pixels and URLs
To test third-party affiliate pixels and URLs, hover over the Affiliates tab and select Affiliate Pixels / URLs. Select the third-party affiliate pixel or URL you would like to test by clicking the corresponding Test link located in the Code column of the table. This is useful in guaranteeing that the third-party affiliate pixels / URLs are working properly.
If the affiliates tracking system uses client-based tracking with cookies, you will need to request your affiliate’s third-party tracking link. Then click on the affiliate’s third-party tracking link to set a cookie and then click on the Test link from the interface to load their affiliate pixel. This should create a click and conversion in your network along with the affiliate’s third-party system.
Track Offers from Other Networks
Loading offers from other networks into your network is simple. Start by logging into the other network and generated a tracking link for the offer (third-party tracking link). Then create a new offer in your network. Specify the offer information including payout. The amount the other network pays you is your revenue. It is best to set the default payout for the offer you are creating in your network to 80% of your revenue. Then input the third-party tracking link as the offer URL for your new offer. If the network requires additional information in your third-party tracking links, you can include variables in the offer URL. When done, click Add Offer to create it on your network. You will then need to place the offer tracking pixel or postback URL with the other network. Most network systems have an interface where you can add your own tracking code. If not, contact your account manager to have them place the tracking pixel / postback URL for your offer in their system.
The diagram below illustrates this process of setting up offers to track in your network from another network. Your affiliates advertise your offers and one of the visitors clicks on a tracking link. The HasOffers platform records a click and sets cookies, and then forwards the users to the offer URL you specified. The offer URL is an affiliate link for the other network and they record a click and forward the user to the actual advertiser’s offer landing page. The user buys a product and after the sale is completed the advertiser displays the other network’s tracking pixel for the offer. The other network’s tracking pixel then loads yours tracking pixel. When your tracking pixel is loaded, the HasOffers platform tracks a conversion for the offer in your network. Stats on your network show which affiliate generated the conversion and compensates him accordingly.
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