Application Support:Affiliate Activity Fraud
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Affiliate Activity Fraud
You can customize your own fraud settings to monitor affiliate activity. Give weight to the fraud criteria your network finds most important. Fraud Score Plus is a tool that can be used to monitor and detect fraudulent affiliate activity. It allows the network to set thresholds and rate each criteria for monitoring affiliates activity in real time. The Fraud Score plus system allows you to weigh criteria such as the EPC exceeding set thresholds, maximum daily conversions reached, duplicate IP addresses, and more. Included with the Fraud score plus you will receive charts, customized criteria preference settings, threshold percentage ratios, alerts and reports. You can customize your Fraud Score Plus settings by hovering over the “Company” tab, selecting “Customize Application”, and clicking “Affiliate Activity Fraud”.
Activity Fraud Distribution Chart
The Activity Fraud Distribution Chart displays the percentage of activity fraud for your collective affiliates based on the customized criteria and threshold settings you’ve selected. Each affiliate will be given a fraud score (a probability of activity fraud percentage) based on your customized criteria. Once you’ve customized your profile fraud settings, the activity fraud distribution is displayed in a pie chart, which represent the part each criteria plays in calculating fraud. Hover over each piece of the pie to see the exact percentage. You can preview the profile fraud distribution chart by hovering over the “Company” tab, selecting “Customize Application”, and clicking “Affiliate Activity Fraud”.
Setup Activity Fraud Criteria and Thresholds
Give weight to the fraud criteria your network finds most important by rating each criteria and customizing the threshold. Fraud criteria are the categories of fraud detection that are set to track affiliate activity that is collected. Fraud Criteria is broken down into 5 different fraud detection categories. Each category can be set by selecting, “edit” next to Fraud Criteria. You can rate each category on a scale of probability from 0 to 10, 0 being the lowest level of importance and 10 being the highest, before choosing to have the affiliate activity flagged. For urgent attention you can set an Immediate Flag. The Flag represents that the fraud probability is 100%; you will be notified immediately when this has been reached. Our fraud system weighs your ratings, giving each criteria a percentage. For example, if you select 10 for EPC Exceeds Threshold and 0 for the rest, 100% of your fraud monitoring would be based on this category alone and once an affiliate reaches the threshold, their probability of fraud will be 100%.Under each criteria you will need to enter a Threshold. The threshold is the percentage at which the fraud criteria will be included in the affiliate’s fraud score. For example, if your affiliates do on average 100 conversions per day for Offer X, and you set your threshold to 25% difference from the offer average, the criteria will be included in an affiliate’s fraud score only if they reach 125 conversions in a day. Affiliate activity fraud is computed from activity in the last 30 days.
Fraud Activity Criteria Categories with Threshold Percentages
EPC
The affiliate's EPC is compared to the offer average; if the difference exceeds the set threshold you will be notified
Daily Conversions
The percentage of conversions allowed per day, if it exceeds the set threshold you will be notified
No Activity
The percentage of affiliates with no account activity, if it exceeds this threshold you will be notified.
Duplicate IPs
The percentage of duplicate IP’s addresses allowed, if it exceeds this threshold you will be notified.
Account Information Changes
This monitors when an existing affiliate makes changes to their account. You can rate this category on a scale of probability from 0 to 10.
Affiliate Activity Threshold Settings
Once an affiliate reaches a certain fraud probability percentage, you can choose to be alerted or to automatically block the affiliate. Click “edit” next to Threshold Settings. In the Fraud Alert Threshold box, enter the percentage at which you would like to be notified once an affiliate reaches this threshold. In the Automatic Block Threshold box, enter the percentage at which you would like to automatically block your affiliate once that threshold is reached. You can view each affiliate’s fraud score at any time by hovering over “Reports” and selecting “Affiliate Fraud Report”. Here, the Activity Fraud percentage is listed along with the fraud criteria that contributed to the score.
Viewing Affiliate Activity Fraud Activity
You can view each existing affiliate’s fraud score at any time by hovering over “Reports” and selecting “Affiliate Fraud Report”. Here, the Activity Fraud percentage is listed along with the fraud criteria that contributed to the score. Individual affiliate’s activity fraud score can be found on each affiliate’s profile page.
Affiliate Fraud Profile Updates
You can preview affiliate profile fraud updates when you log into your network on the “Snapshot” page. In the “Fraud Score Plus” table you will find details about the number of affiliates that have reached your customized criteria settings and the combined fraud percentage for those affiliates. Included on this page, are quick links to preview the “Affiliate Fraud Report” and to edit “affiliate profile fraud” settings.
Affiliate Fraud Activity Reporting
The Affiliate Fraud Report displays the percentage probability of fraud activity that has been reached by your affiliates. The affiliate fraud activity percentages are based upon criteria selected by you and are displayed in this report. You can preview this report by hovering over the “Reports” tab and selecting Affiliate Fraud Report.
Individual Affiliate Activity Settings
For each affiliate, you can set up custom thresholds to monitor individual affiliates more closely. Hover over the “Affiliates” tab and select “Manage Affiliates”. Select the account name and click “view” next to the Fraud table. You can enable or disable a fraud alert for a specific affiliate at any time by selecting the boxes next to their specific fraud alert criteria. You may uncheck the boxes to disable the specific criteria from weighing into their fraud score. Click “edit” next to custom Threshold Settings to override your network-wide thresholds with new ones specific to that affiliate. Select “update settings” to save changes.
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