Today we announce the release of “Offer Goals,” a feature that is completely unique to HasOffers and already receiving extraordinary praise on usability and versatility. For those of you that were excited by the rumors and not so patiently waiting, Offer Goals is finally here.
What is Offer Goals?
At some point you might have wondered how you might pay affiliates for different actions that are committed from a single user’s session. Perhaps you wanted to pay affiliates different rates on different actions or maybe you just wanted to learn more about your sales funnel. The new Offer Goals feature provides these options and more in a way that is completely unique to HasOffers.
How does Offer Goals work?
For each “goal” created under a single offer, HasOffers will auto-generate tracking pixels. These new pixels (tracking codes) are placed on the page that signifies that the specific goal was reached by the user. When a user arrives on this page after clicking an affiliate tracking link, the tracking pixel will fire just like any other tracking pixel and record an impression, click, or conversion (based on what you choose). You can also set different payouts for each goal or even set custom payouts per affiliate for each goal.
What can I track?
Be innovative. Businesses with paid service models can track free sign ups and paid subscriptions. Online retail businesses can compensate affiliates at lower amounts for certain products and higher amounts for more profitable products. Gaming companies can reward affiliates for users and include additional payouts when users become buyers. Media websites and advertising companies can create offers with hybrid pricing models that compensate affiliates for clicks and conversions. Lead generation businesses can pay for leads (of course) while providing additional incentives to affiliates that drive quality traffic that result in conversions. You can even use goals for co-reg paths by paying affiliates for leads and then privately tracking all the actions that generate revenue.
Do I have access to Offer Goals?
Offer Goals are only available to HasOffers PRO accounts and above. To gain access to Goals, please upgrade your account.
Enabling Offer Goals
Enable Offer Goals by navigating to the Customize Application page under the Company tab. Then click “Offers” link in the Settings panel and scan down the page to “Offer Goals.” Once enabled, you will have the option of adding goals to the Payout panel from the Offer View.
Learn more Wiki: Offer Goals
Knock Yourself Out!
Start adding a new level of sophistication to your offers and by tracking more than one action in a single user session. Offer Goals brings about an entirely new world of possibilities for affiliate tracking, once again giving you the technology you need to succeed. Please be sure to send your feedback on Offer Goals to info@hasoffers.com.
