HasOffers News & Updates

IGAWorks Announces Partnership with MobileAppTracking, the Leader in Attribution Analytics

Seattle, WA – November 12th, 2013 – IGAWorks Inc. announced that IGAWorks has entered into a strategic partner relationship with MobileAppTracking by HasOffers, the leader in attribution analytics.

Through this partnership, IGAWorks will support and promote MobileAppTracking’s Korean and Asian expansion, led by Bryan Kim, Director of Business Development, APAC. MobileAppTracking will endorse IGAWorks to mobile game and app developers from North America and Europe who are considering user acquisition in Korea and throughout Asia.

“We are very excited to announce a partnership with MobileAppTracking, who is setting the standard in attribution for mobile marketing around the world.” says Eric Kuk-seong Ma, CEO, IGAWorks. “Through this partnership many advertisers outside of Asia will gain access to one of the hottest mobile app markets in the world.”

MobileAppTracking is one central, unbiased platform for mobile app marketers to attribute app installs, in-app engagement and purchases back to ad partners (such as social networks, publishers and mobile ad networks). By implementing MobileAppTracking, app developers never have to install another SDK to attribute conversions to new advertising partners. MobileAppTracking is used by many of the world’s most exciting mobile advertisers such as Supercell, Zynga, Yahoo, HotelTonight and countless others.

With this strategic alliance, any advertiser with MobileAppTracking integrated into their mobile app will be able to use IGAWorks’ mobile traffic in Asia without additional integration.

As a part of this partnership, the two companies will co-host a booth at the international game trade show GStar 2013 in Busan, Korea from Nov 14. to 17. Email bryank@hasoffers.com to schedule a meeting to schedule a meeting during the show.

Bryan Kim, Director of Business Development, APAC for MobileAppTracking said “It’s an honor to work with IGAWorks, one of Korea’s most well regarded ad network. Our collaboration with IGAWorks will be the stepping stone to our Asian expansion. GStar is going to be a very meaningful event not just for MobileAppTracking but many game developers who are considering entering the Korean market.”

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"HasOffers won traction because it does something very valuable for publishers — enabling them to know who their most valuable users are, and where they come from."

"MobileAppTracking is a simple tool that you include in your app through their SDK. The tool gives you unique codes for every marketing channel to track impressions, installs and the interactivity level of your users on those channels. "

"HasOffers built a pretty impressive business over the past four years, using the company's revenue to fuel expansion as it grew to 79 employees and added profits to the bottom line."

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