HasOffers Documentation

Adding and managing Advertisers’ Offers to your Network is quick and easy. All offer creation, management and corresponding features are located under the Offers tab.

 

Creating Offers

Adding offers in your network is simple. Hover over the “Offers” tab and select "Create Offer". Fill out the form provided. New offers should be set to a Status of “Pending”. When you are ready for the offer to go live, click the "Manage Offers" link under the "Offers” tab. Select the offer you wish to activate; edit the offer and change the status to "Active."

 

Offer Advertiser

Offers can be attached to an advertiser. Once an advertiser account has been created, you can attach the offer you have created for them by selecting the advertiser from the drop down menu. Or, you can leave this field blank.  Attaching an offer to an advertiser allows the advertiser to login and see stats for the offer. It is recommended that you send the advertiser their login information after an offer has been added to their account so they can log in and review stats for the offer.

 

Offer Name

The offer name is the title of the offer that will be displayed to affiliates, advertisers and in your application. The offer name will appear in reports as well. Make sure to name offers appropriately, and pay close attention to capitalization and punctuation.

 

Offer Description

The Offer Description is a brief introduction to the offer. You can provide this to your affiliates to help them make more informed decisions about the offers they choose to promote.

 

Preview URL

The Preview URL is the basic landing page without geo targeting. This allows affiliates to preview a sample landing page for the offer they are promoting. Affiliates are shown the Preview URL and allowed to preview the offer.

 

Offer Status

Offer Status is the current state of an offer. Offer status can be set to active, pending, paused and deleted. “Active” allows all affiliates to view the offer. “Pending” allows the offer to be tested as if it were active except affiliates won't be able to see it. Conversion pixels can be tested with the pending status. “Paused” removes the offer for Affiliates to view and redirects traffic to the redirect offer if set. “Deleted” causes all jump links to return dead.

 

Expiration Date

Expiration Date is the date the offer expires. If the offer expires, traffic will be redirected to the redirect offer or die if no redirect offer is set. This is to assist in meeting advertiser insertion orders and budgeting requirements.

 

Require Approval

Require affiliates to apply and get approval before pushing traffic to an offer by selecting Enabled next to “Require Approval”.  Affiliates will be able to see the offer in their account, but must first apply to the offer in order to get tracking links.

 

Approve Affiliates for Offers

If you enabled Require Approval for an offer, you can view a list of affiliates requesting access to the offer by hovering over the “Offers” tab and selecting “Pending Applications”.  The offer, affiliate, and fraud score are displayed, and you can accept or reject each affiliate’s request for access here.  Once approved, the affiliate will be able to generate tracking links to the offer and begin pushing traffic.

 

Additional Terms and Conditions

Enter the offer’s rules and guidelines here.  If your advertiser has terms that are unique to the offer, you can list them here.  For example, an advertiser might require that affiliates agree to not use a trademark.

 

Offer Group

An offer group allows you to group similar offers together. Users will be redirected to other offers in the selected group if the user does not match the supported Countries / Regions. For example, you can create an offer targeting the United States only and another offer targeting Canada. When an affiliate promotes the United States offer and a Canadian tries to view the offer, they will be automatically redirected to the offer targeting Canada since it was set to be in the same offer group. To create and manage an offer group, hover over the “Offers” tab and select "Offer Groups". Go to “Create Offer Group” and enter the name and status of the group.

 

Offer Category

The offer category sorts the offers for your affiliates. It allows affiliates to browse offers based on the category and find what they are looking for. Create a new offer category by running your cursor over the “Offers” tab and select "Offer Categories". Go to “Create Offer Category” to enter and save the new category.

 

Conversion Tracking Protocol

The Conversion Tracking Protocol is used when the advertiser conversion tracking pixel is placed on an offer. This allows the advertiser to keep track of conversions for an offer.  The five types of conversion tracking protocol available are HTTP iFrame, HTTPS iFrame, HTTP IMG, HTTPS IMG and server response. iFrame and Image tracking require client-based cookies while Server Response is cookie-less and requires passing a transaction identification number.

 

HTTP iFrame and HTTPS iFrame Conversion Tracking

IFrame conversion tracking is the suggested method for conversion tracking. It requires client-based cookies. When HTTPS protocol is selected, affiliate pixels are required to be HTTPS as well (secure conversion tracking pixel). HTTP iFrame and HTTPS iFrame support third-party affiliate pixels.  iFrame is not always supported on advertiser sites, so check with your advertiser first before setting you conversion tracking protocol to iFrame.

 

HTTP IMG and HTTPS IMG Conversion Tracking

HTTP and HTTPS IMG are non-secure and secure image conversion tracking options for offers. Image conversion tracking depends on client-based cookies. While most advertisers accept image conversion tracking, it does not support third-party affiliate pixels.

 

Server Response Conversion Tracking

The Server Response Conversion tracking is a tracking option available if the advertiser/offer requires a cookie-less tracking option. Instead of using client-based cookies, server response conversion tracking uses a transaction identification number to register a conversion. This tracking option requires that the {transaction_id} is included in the offer URL. When the tracking link is clicked, {transaction_id} is replaced by a unique transaction number. The advertiser must then pass this transaction number into the server response conversion tracking link because the transaction number ties back to the corresponding record in the database.

Offer URL: http://www.acaiburn.com/?transaction_id={transaction_id}

Server Response URL: http://demo.go2jump.org/aff_lsr?transaction_id=TRANSACTION_ID

For example, the Tracking Link: http://demo.go2jump.org/aff_c?offer_id=94&aff_id=6 would go to the Offer URL: http://www.acaiburn.com/?transaction_id=17310342106174

The advertiser would need to store the transaction number of 17310342106174 with the user while on the offer website. Then to register a conversion, the transaction number would be passed pack into the Server Response URL like this: http://demo.go2jump.org/aff_lsr?transaction_id=17310342106174

Either an automated script using Curl or any other method that allows for HTTP Get Requests to call the Server Response URL above or it can be placed inside an Image tag like

 

Redirect Offer

The Redirect Offer is the backup offer for an offer. If an offer conversion cap or offer affiliate conversion cap is reached, traffic will be redirected to the next selected offer. If the offer is paused, traffic will be automatically redirected to the selected offer. Deleted offers do not use the redirect offer as traffic dies for deleted offers.

 

 

Conversion Cap

 

Conversion Cap is the maximum number of conversions an offer can receive per day. This is used to meet advertiser budget constraints. If the conversion cap is reached, traffic will be redirected to the redirect offer, or if no redirect offer is set, traffic will die. The conversion cap insures that the advertiser requirements are being met. If a conversion cap is set, it will be displayed to affiliates when viewing the offer. To have an unlimited conversion cap, select “Disabled”.  Otherwise, select “Enabled” and then enter the conversion cap. To set individual conversion caps for specific affiliates, hover over “Affiliates” and select “Manage Affiliates”.  Click on the account name and at the bottom, next to “Offer Payouts”, click “manage”.  Here, you can add offers with custom payouts and also set conversion caps for the specific affiliate account.

 

 

Converted Offer

 

You may designate a redirect offer if the user has already converted on the original offer.   Next to “Converted Offer”, select “Network Offer” to designate a redirect offer that’s already loaded in your network, or select “Offer URL” to enter a custom converted offer.   If you select “Network Offer”, the tracking information will be maintained and affiliates will get credit for conversions generated on the converted offer.  If you select “Offer URL”, and enter your private custom converted offer, the affiliate tracking info will not be passed to the URL and affiliates will not be credited.

 

 

Cookie Lifespan

 

You can give your affiliates credit for conversions that do not convert immediately.  The Cookie Lifespan is the duration of time to keep the session cookie active for any given offer.  You may select 1 Day or all the way up to 1 year.  Next to “Cookie Lifespan”, choose from the drop down menu. 

 

 

Start Session On Impression

 

Start conversion tracking on the impression pixel. Tracking cookies will be set when the impression pixel fires and users will be able to convert even if they never click the tracking link. Any tracking link clicks will overwrite sessions started on the impression pixel.  To enable view thru conversions, select Enabled next to “Start Session on Impression”.

 

 

Multiple Conversions

 

You can record multiple conversions per user by selecting “Enabled” next to Multiple Conversions.  This is useful for offers where users can purchase multiple items at different times.  Multiple Conversions will continue to be tracked per user for the duration of the cookie lifespan (see Cookie Lifespan above), giving your affiliates credit for high quality traffic.

 

 

Approve Conversions

 

Enable Approve Conversions to require each conversion for your offer to be approved.  Conversions will be set to “Pending” and will be excluded from stats and billing until approved.  Access your pending conversions from the “Reports” tab by clicking “Pending Conversions”.  Here you can review each pending conversion and select either approve or reject.

 

 

Private Offers

 

Private Offers are when the affiliate network arranges for a specific affiliate or limited group of affiliates to promote an offer. These types of offers are typically set by the network. Check the box next to “Private” Hide from Affiliates.  After you add your offer, you will need to scroll down to the Grant Access to this PRIVATE Offer table and begin selecting affiliates from the drop down menu and click “Grant”.  You may view and manage the list of affiliates who have access to the offer by clicking “Click here” in the Grant Access to this PRIVATE Offer table, or by selecting “Private Offer Access” from the “Offers” tab.

 

 

Custom Variables

 

Enabling this feature will require you to include {params} in the Offer URL. Params is used to pass custom variables from an affiliate through a tracking link and to the offer.  For example, the params can redirect the potential conversion to a different version of the landing page or pre-populate the offer landing page with unique information.  See Custom Variables (Parameters) in Offer URLs.

 

 

Website Links

 

You can allow affiliates to pull links from the offer website and redirect their tracking links to specific pages.  Select “Enable” next to Website Links.  It’s primarily used for websites with hundreds to thousands of products or services. After creating your offer with Website Links enabled, you or your affiliates can begin to generate tracking links with website links.  With the website link helper, enter the URL for the specific page you want to direct traffic to and the URL is encoded and appended to the end of the tracking link.

To redirect the affiliate tracking link to the following page on the offer website, enter it as the Website Link: http://www.offer.com/redshoe

Tracking Link with website link:

http://yourtracking.go2jump.org/aff_c?offer_id=130&aff_id=6&url=http%3A//www.offer.com/redshoe

The tracking link will now send traffic to http://www.offer.com/redshoe instead of the Offer URL specified.

 

 

Display Advertiser

 

Select “Enabled” next to Display Advertiser to display the Advertiser for this offer to all of your affiliates.  Displaying each advertiser’s name is useful for sorting in reports.

 

 

Offer URL

 

An offer URL refers to the actual URL that users will be redirected to. This link is to a specific landing page and usually includes the advertisers tracking info along with other tracking variables. You can also add multiple Offer URLs when editing an existing offer.

 

 

Default Offer URL

 

You must specify at least one offer URL (the default offer URL).  This is the actual URL that users will be redirected to upon clicking a tracking link.

 

 

Multiple Offer URLs

 

Multiple offer URLs for an offer provide affiliates with different versions of the same offer. This allows you to set up one offer with different versions for your affiliates to promote. The different offer URLs will need to direct users on the same path since you only place 1 advertiser pixel per offer. Multiple offer URLs allow affiliates to promote different versions and see which version converts the best in reports. You can add multiple Offer URLs only when editing an existing offer. When creating an offer, the Offer URL specified is always the default Offer URL.  Once an offer has been created, there will be an option for adding multiple Offer URLs if you select “edit”. After you have created an offer with the Default Offer URL, click “Save Changes”.  Hover over the “Offers” tab, select “Manage Offers”, and click the offer name.  Select “edit” next to Offer Information and there will be a link: “Add multiple Offer URLs”. Give your offer URL a name, preview URL (Basic landing page with no geo targeting so Affiliates can see landing page example), and offer URL ( Affiliates can choose to promote a specific Offer URL or randomly display all of the Offer URLs).  To view, edit or deleted an offer URL, hover the “Offers” tab, select the offer name, select “edit” next to Offer Information, go to the Offer URLs table and select “Manage Offer URLs”.

 

 

Offer URL Variables

 

Variables can be passed dynamically into the Offer URL. The system will dynamically replace the following variables on redirect: '{affiliate_id}' for Affiliate ID, '{offer_id}' for Offer ID, '{offer_url_id}' for Offer URL ID, '{source}' for Affiliate Source, '{aff_sub}' for Affiliate Sub ID, and '{params}' to pass all additional custom variables (parameters) to the Offer URL.

 

 

Custom Variables (Parameters) in Offer URLs

 

The Custom Variables feature will need to be enabled on the offer. Enabling this feature will require you to include {params} in the Offer URL. Params is used to pass custom variables from an affiliate through a tracking link and to the offer.  For example, the params can redirect the potential conversion to a different version of the landing page or pre-populate the offer landing page with unique information. 

Offer URL: http://www.OfferSite.com/index.php?{params}

If an affiliate wanted to pre-populate the first name of a user in the advertiser’s offer and the advertiser has the offer setup to read the extra variable of “firstname” that the affiliate is passing, then the affiliate would use the Custom Variables option when generating a tracking link and specify “firstname” as the variable with a sample value of “Joe”. The wizard will automatically encode this information and append it at the end of the tracking link.

Offer URL: http://www.coolred.com/insurance/index.php?{params}

The Sample Tracking Link: http://demo.go2jump.org/aff_c?offer_id=130&aff_id=6&params=%26firstname%3Djoe would send the user to the page: http://www.coolred.com/insurance/index.php?&firstname=joe

 

 

Payout Type

 

There are three types of payouts you can choose for an offer.  “Flat Payout per Conversion” is the amount an affiliate will receive per each successful conversion if no custom payout is set for that affiliate.  “% of Sale Amount” means the affiliate will be awarded a % of the revenue generated from each sale.  “Base + % of Sale” is a combination of the two.  The affiliate will be awarded a flat payout amount for every conversion/sale plus a % of the revenue generated from each sale.

 

 

Percent of Sale

 

Percent of Sale is the percentage that will be awarded to each affiliate based on the revenue generated from each sale.  When using this type of payout, you must append “amount” to the Advertiser Tracking Pixel so that the total sale amount is present in the conversion tracking pixel/URL.

"&amount=0.00" (without quotes) is automatically appended to the end of the conversion tracking pixel/url and the advertiser must replace “0.00” with the correct total sale amount.

Example:

 

Tiered Payout

 

Enabling affiliate Tiered Payouts allows you to create a pricing structure based on different groups of affiliate.  This lets you pay one group a higher payout than another and so on.  Affiliates that aren’t assigned to a specific tier will be paid the default payout for the offer.  You can specify up to 5 different tier levels which can be created and managed under the “Affiliates” tab by clicking “Manage Tiers”.

 

 

Revenue per Conversion

 

Revenue per Conversion is the largest amount you can pay affiliates resulting in no profit. Revenue per Conversion is generally the amount that the advertiser pays for a successful conversion / sale – the revenue you receive. Revenue per Conversion is used to compute revenue and profit in reports but is also used as a guide to help Affiliate Managers make payout decisions.

 

 

Default Payout per Conversion

 

Default payout is the base rate that affiliates will be paid. All affiliates will see this rate and be paid this rate if no custom payout is set, or if an affiliate is not assigned to a tier. See Managing Custom payouts in the Affiliates section for more details about setting custom payouts for affiliates.

 

 

Suppression List

 

A Suppression List is a list of people who have opted out of the mailing list. You must compare future mailing lists against the suppression list to make sure you are not sending unsolicited emails to people who have opted out of an offer. Sending emails to people on the suppression list is considered spam and is illegal.  Select “Enabled” next to “Suppression List” to enable this feature and allow your affiliates to view and download your suppression lists.  You can then select a current suppression list from the drop down menu that appears (or add a new one, see Creating Suppression Lists).

 

 

E-mail Instructions

 

Specify criteria for affiliates relating to the email subject and from lines they may use while promoting this offer.  Select “Enabled” next to “E-mail Instructions” and two text boxes will appear.  Enter your “Approved From Line(s)” and “Approved Subject Line(s)” for affiliates to see when using email to promote this offer.

 

 

Target Countries / Regions

 

Add a single country or region, or multiple countries and regions to geo target the offer. Leave the country or region section blank to avoid geo targeting and enable users from all countries to view the offer. Under “Add Countries” select a country (or multiple countries by hold the control key) from the list.  Next, click the Add button to add the selected country or countries to the “Targeted Countries”. Countries without designated regions, such as Afghanistan, simply show the name of the country.  Once you add a country with regions, another box will appear below.  Select regions within a country by clicking on their name; click Add to add them to the “Targeted Regions”.  If one or more regions are selected within a country, only those regions will be targeted.  If no regions are selected within a country, all regions will be targeted. To remove a targeted country or region, select its name and click Remove.

 

 

Target Browser Types

 

Add one or more internet browsers to target offers towards.  Leave the browser type blank to disable browser targeting.   You may target all or a select few Desktop browsers. Or, your offer may be solely for Fully Web Capable device users.  Utilizing the Offer Group feature is key here, just as it is with targeting countries/region.  Grouping similar offers together is valuable since a desktop user may click on an offer targeted towards a mobile phone user.  If the offers are grouped properly, then the user will be redirected to the desktop targeted offer in the group.

 

 

Advertiser Conversion Pixel

 

After you create your offer by clicking “Add Offer” you will be prompted to view the Advertiser Tracking Pixel.  The advertiser conversion pixel is placed by the advertiser to track conversions for an offer. The pixel must be placed on the confirmation page of an offer. (aka the Thank You page, Order Completed page, the credit card confirmation page) After the pixel has been placed by the advertiser, make sure your offer status is set to “Pending” and you can click the “Test Link:” on this page. This pixel can be tested to assure that it has been placed correctly by the advertiser. See Testing Offers. Once you have tested your link, you can email the pixel to your Account Manager or Affiliates. Enter the email address or addresses in the “e-mail Pixel” space provided and click “Send”.  You can view the Advertiser Tracking Pixel for any offer by hovering over the “Offers” tab and selecting “Manage Offers”.  Select the offer name and click the “view advertiser pixel” link at the top of the page.

 

 

Advertiser Conversion Pixel Placement

 

The advertiser must place the conversion tracking pixel on the confirmation page (the page after a conversion) near the opening body tag.

Sample:

 

Testing Offers

When an offer is created, its status is set to “Pending”. Pending allows you to test an offer as if it were active without the offer being visible by affiliates. Offers can also be tested when their status is set to “Active”. To find a test link, select the “view advertiser pixel” link next to the Offer Information table when viewing an offer.  At the bottom of the Advertiser Tracking Pixel table there is a “Test Link”.  When source=testoffer is appended to the click link, browser redirection and geo redirection are disabled.  Click the Test Link to test the offer yourself or send the test link to the advertiser to test the offer.  After you complete the advertiser’s offer, run a report in your system to make sure that a conversion has been tracked.  The test conversion will show up under your affiliate account in the conversion report with the affiliate sub of “testoffer” and affiliate source of “testoffer”. If the test did not generate a conversion in the reports, then the offer or conversion tracking isn’t setup properly. Firebug for Firefox is a great tool to see if conversion tracking pixels were loaded.