Analysts predict that spending on social advertising will increase from $4.7 billion in 2012 to $11 billion in 2017. To help advertisers make the most of their social advertising ad spend, Salesforce has just released Social.com, the world’s first social … Read this post »
Reprinted from Affiliate Marketing Blog with the permission of the author. As you may have heard earlier this week Google has announced that it is retiring its affiliate network [see a good commentary on the likely reasons here]. Thousands of … Read this post »
Last week we spent a few days in San Francisco for Affiliate Management Days 2013, where we had the opportunity to introduce HasOffers to other performance marketers, as well as learn some tricks, tips and trends from others in the … Read this post »
Until now, advertisers on Facebook have only been able to bid on campaigns on either a CPC or CPM basis. While this has been an effective way for businesses and brands to bid for ads, there is no guarantee that … Read this post »
You’ve invested weeks and months of marketing resources designing and developing your app, but when you launch in the app stores you don’t get as many installs as expected. What happened? Creating a mobile app takes a lot of resources, … Read this post »
The performance marketing industry is currently experiencing epic growth, as evidenced by the fact that mobile advertising revenue is expected to reach $11.4 Billion in 2013. At the same time it’s also facing a number of challenges including the rollout … Read this post »
Everyday I wake up to at least 100 emails, and by the end of the day I’ve processed a few hundred more. Despite all the chatter about “getting to inbox zero” and the “burden” of the inbox, email is actually … Read this post »
Experienced Performance Marketing Managers know that strong relationships are the most important aspect of working with publishers/affiliates, but sadly not all managers have learned this lesson. During a panel at Affiliate Management Days in San Francisco, three “Super Affiliates” – … Read this post »
Today Google announced it is shutting down the Google Affiliate Network to “focus on other products that are driving great results for clients.” Google says that its “goal with Google Affiliate Network has been to help advertisers and publishers improve … Read this post »
If your brand is new to managing a performance marketing program, it’s easy to overlook other important changes that your marketing team will need to implement to make the most of your new program. One of these key changes is … Read this post »
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