Performance marketers rely on accurate conversion tracking and the resulting attribution of the source responsible for driving each conversion and the conversion itself. Depending on the technical requirements for the conversion tracking of a campaign, client-based and server-based tracking methods … Read this post »
New marketing opportunities become available on a regular basis. Figuring out which ones are worth your time can be tough to keep up with. I find the best way for me to stay on top of the latest trends is … Read this post »
As I write this, GoDaddy just recovered from a major outage which impacted thousands of domains using their hosting service and default DNS services. While it’s easy to be angry with GoDaddy when your site goes down, this is a … Read this post »
We have an awesome creative team at HasOffers that refreshes our advertising creative anytime we’re ready to test a new campaign. I’m starting to feel spoiled because I haven’t always had that luxury. I’m guessing many of you aren’t that … Read this post »
As someone who often writes more than 20,000 words each week, I’m constantly on the lookout for ways to optimize my publishing process. I keep notes on things I might write about. I organize lists of links on a subject. … Read this post »
I’m obsessed with video. I wrote a video editing book in 2004. I’ve recorded videos on three continents. Just recently I spoke on Affiliate Marketing with Online Video at Affiliate Summit. One frustration remains – adding context to videos. Viewbix may be the solution.
Mobile users are visiting your offer landing pages, whether you target them or not. How do I know this? We published data earlier this year showing 19% of all clicks tracked come from mobile devices. A significant percentage of those … Read this post »
Affiliate fraud is a losing proposition for everyone involved. Affiliate networks lose because it’s hard to retain advertisers when your program quality is suspect. Advertisers lose because fraudlent leads fail to convert into paying customers. Honest affiliates lose because there’s less money to go around for the legitimate conversions.
Data feeds might be the single greatest tool for affiliate marketers. They are also the source of some of their worst headaches. Invalid characters, trailing spaces, conflicting naming conventions, and inconsistent field usage are just a few of the ways … Read this post »
Even if you have a positive ROI on campaigns, if you haven’t done some kind of eye tracking study, you are probably wasting someone’s money. Without some kind of analysis of on-page behavior, you have no way of knowing what … Read this post »