Even if you have a positive ROI on campaigns, if you haven’t done some kind of eye tracking study, you are probably wasting someone’s money. Without some kind of analysis of on-page behavior, you have no way of knowing what … Continue
Startup Spolight finalist, GraphEffect, announced their new AudienceBoost for Twitter product at ad:tech this week. AudienceBoost is meant to enable brands to uncover new interest targets for Promoted Tweets and Promoted Account campaigns. During ad:tech San Francisco, I spoke with … Continue
Why Google Analytics won’t work for tracking affiliate marketing. More and more advertisers are starting to increase advertising spend with affiliate marketing. However, they are relying on Google Analytics to track conversions. While this is a great way to reconcile … Continue
Are you getting the most out of your Affiliate Program? Many clients are too anxious to get their affiliate program setup and running that they miss out on a lot of awesome features that will make their network better and … Continue
Everyone knows that detecting fraud plays a pretty substantial role in affiliate marketing. Hundreds of tools have been created to prevent and detect fraud like FraudLogix, CPA Detective, AdSafe, Brand Verity, and ScrubKit, but today I want to focus on … Continue
The best way for an advertiser to share thousands of products with comparison shopping sites, marketplaces, and other affiliates is to provide them with an affiliate data feed. This feed is a file that contains specific information about their products … Continue
Integrating Google Analytics with Affiliate Tracking Software. Most advertisers rely on Google Analytics, so why not integrate affiliate tracking and performance advertising campaigns with Google Analytics to provide additional insight as well as a platform for channel comparison. This type … Continue
Affiliate marketing is international, is your tracking software? What do Brazil, Germany, Israel, Spain, Sweden, and Turkey have in common? We’ve helped clients in these countries build successful affiliate networks. Some of these programs simply target users in countries with … Continue
I have been continuously impressed with Dane Jorgensen and his team over at BgBng. Out of nowhere, they have become an incredible platform with solid clients, and in my mind, one of the more innovated customer management technologies out there. … Continue
Quite a while ago I wrote a post responding to one of our most frequently asked questions at HasOffers. “How do I make affiliate payments?” In that post I talked about services like Payoneer and Payquicker and how they make … Continue