Facebook appears to be in mid-rollout of a new adscreator advertising interface. As we were buying new campaigns this morning, two different Create Ad interfaces were showing up depending on who signed in. My administrator account has access to the … Continue
Last week I had the privilege of speaking at DomainFest 2012 in sunny Santa Monica, CA. On top of the awesome weather, coupled with an amazing venue, the quality of DomainFest really took me by surprise. This was my first … Continue
Why Google Analytics won’t work for tracking affiliate marketing. More and more advertisers are starting to increase advertising spend with affiliate marketing. However, they are relying on Google Analytics to track conversions. While this is a great way to reconcile … Continue
This year has zipped by, as I’m sure you agree, but before we launch right into 2012 I want to cover some of the events of 2011 along with some of the happenings at HasOffers. This is not a full … Continue
First posted on iMediaConnection: Mobile advertising spend is expected to grow from $3.3 billion to $20.6 billion by 2015 (according to Gartner). A major component in this projection is the staggering number of users moving to smartphones who are quickly … Continue
Are you tracking social engagements? The beauty of affiliate marketing is that you can choose to pay affiliates and publishers for any type of user engagement. You don’t just have to reward affiliates for leads or sales, and with social … Continue
When I worked at a brand-focused ad network, advertisers preferred to run their ads on sites that were “brand safe,” meaning that their ad would appear on sites without user generated content, forums, or incentivized traffic. In the world of … Continue
If you are a HasOffers customer, this might not be news to you since we sent you a pretty extensive email in January about moving your network to the cloud, but now it’s official. We are up on the AWS … Continue
In the middle of December, Facebook released new “Platform Terms for Advertising Providers” to better regulate the networks that Facebook developers are allowed to work with. Facebook now provides a list of “Ad Providers” (or affiliate networks) that comply with … Continue
What a great meeting we had Tuesday night with the Performance Marketing Association. It was a fantastic turn out and excellently organized. I can’t tell you how glad we are to be a part of this team of decision makers … Continue