Responsive design first appeared on the web design scene in 2010 with Ethan Marcotte’s aptly titled article, Responsive Web Design, but until very recently, it hasn’t been widely used. The rapid adoption rate of the iPad and other tablets in … Continue
Today at ad:tech San Francisco, TRUSTe announced their new TRUSTed Mobile Ads product, which is designed to provide consumers more control over the collection and use of their personal data. Consumers will have greater visibility into the tracking process along … Continue
TechCrunch is reporting that Apple has already started rejecting new app submissions that access UDID. We already knew access to UDID would be phased out at some point in the near future. What we didn’t know was that Apple would … Continue
I downloaded several apps to my new iPad over the weekend and saw something I’d never encountered before when I opened the Hotels.com app. It was so weird I deleted the app and reinstalled it just to see if it … Continue
Android developers have been operating in the dark without some fairly basic metrics in the Android Developer Console since the Android Market first went live. Today the Application Statistics are newly overhauled with an interface strikingly similar to Google Analytics … Continue
First posted on iMediaConnection: In case you’ve been living under a rock, Apple announced with iOS 5 that it was phasing out access to the unique device identifier (UDID). This little data point is what allows most developers to track … Continue
First published on Mobile Marketer. In the beginning there was the Web, and the Web was good, but for online businesses to thrive we needed advertising. We have come a long way from the first unclickable Internet ads for Sears in … Continue
First posted on iMediaConnection: Mobile advertising spend is expected to grow from $3.3 billion to $20.6 billion by 2015 (according to Gartner). A major component in this projection is the staggering number of users moving to smartphones who are quickly … Continue
SnapTags versus QR Codes… Which will win? You might remember a post I did some time ago about taking affiliate marketing “offline” with QR codes. They’re those funny looking bar codes that you’re seeing in all of your magazines, on … Continue
Many of you have seen or heard about our new platform for tracking mobile app installs called, you guessed it – Mobile App Tracking, and it just so happens our actual hello world is today. You can check a new … Continue