Whether you are just starting to dip your feet into the mobile marketing pool or have been swimming in it for quite some time, it’s always refreshing to take a look back at the basics to see if you’re heading … Read this post »
When looking at customer acquisition, it’s important to look beyond vanity metrics such as the number of installs. Vanity metrics are easy to report on, but they don’t provide an accurate picture of the value of your mobile marketing efforts. … Read this post »
Mobile, mobile, mobile. I know you’ve heard all about mobile’s meteoric growth and the many reasons it should be your first priority, so I’m going to skip the backstory and dive into how you can give your mobile strategy the … Read this post »
ABI research estimates mobile users will download 70 billion apps in 2013. With more businesses investing their marketing budgets in promoting mobile apps, it’s more important than ever to optimize spend to generate the largest return on your marketing investment. … Read this post »
During its earnings call on Wednesday, Facebook announced what many of us were expecting; mobile growth and revenue for the company is increasing at a dramatic rate. Mobile monthly active users are up a whopping 54% to 751 million from … Read this post »
Oh, I am so glad that Valleywag is back. Silicon Valley’s beloved tech slash gossip blog has finally been brought back from the dead, and without even missing a beat has managed to get their sticky little hands on what … Read this post »
You’ve invested weeks and months of marketing resources designing and developing your app, but when you launch in the app stores you don’t get as many installs as expected. What happened? Creating a mobile app takes a lot of resources, … Read this post »
The performance marketing industry is currently experiencing epic growth, as evidenced by the fact that mobile advertising revenue is expected to reach $11.4 Billion in 2013. At the same time it’s also facing a number of challenges including the rollout … Read this post »
When it comes to mobile advertising, most people think of intrusive banners that clutter an already small screen. But as more more consumers move from desktop to mobile, businesses need to rethink their marketing strategy and keep a close eye … Read this post »
Thanks to Waypharer.com for creating this awesome infographic on the history and future of Smartphones. It’s always fun to look back on the past, especially in the area of cellular phone technology. We’ve come so far and there is still … Read this post »
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