Yesterday Twitter announced a new type of ad card that will appear in users’ timelines on both desktop and mobile devices. The “Lead Generation Card” provides advertisers with the ability to drive highly qualified leads with the simple click of … Read this post »
You might have seen a pretty cool little announcement we made today. With all of the excitement around $9.4 million added to our balance sheet, I thought it would be a good idea to talk about how it happened and … Read this post »
This past weekend, Oreo debuted yet another smart campaign, designed to encourage people to look at the snack a little differently. The “Wonderfilled” campaign is a lighthearted look that shows typically dark characters take a turn for the better with … Read this post »
Australian and New Zealand performance marketing is still in its infancy, but we’re on the fast track to catching up to our friends in the UK and the States. With the rise and fall of multiple Australian affiliate networks, the … Read this post »
Performance marketers all have one simple goal; create and publish advertising and content that actually drives leads and creates conversions. Creating relevant ads and content can dramatically increase the chances of success, as according to a study by Yahoo, people … Read this post »
Brands are increasingly becoming more interested in ensuring that the money and time they dedicate to their social efforts have measurable value. Although Pinterest remains one of the new kids on the social media block, the social space has progressed … Read this post »
Over 76,000 publishers are about to be back in business. Yesterday, the US Senate passed the Marketplace Fairness Act, which is a critical piece of legislation to help reverse the effects of the “Affiliate Nexus Tax” laws passed by 9 … Read this post »
ABI research estimates mobile users will download 70 billion apps in 2013. With more businesses investing their marketing budgets in promoting mobile apps, it’s more important than ever to optimize spend to generate the largest return on your marketing investment. … Read this post »
eBay recently announced it will follow Google, Amazon, and Facebook’s lead and allow third-party marketers to access eBay’s user data for targeted advertising outside of the eBay ecosystem (i.e. on the third-party’s website). Previously, eBay only used its data for … Read this post »
Analysts predict that spending on social advertising will increase from $4.7 billion in 2012 to $11 billion in 2017. To help advertisers make the most of their social advertising ad spend, Salesforce has just released Social.com, the world’s first social … Read this post »
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