This past weekend, Oreo debuted yet another smart campaign, designed to encourage people to look at the snack a little differently. The “Wonderfilled” campaign is a lighthearted look that shows typically dark characters take a turn for the better with … Read this post »
Australian and New Zealand performance marketing is still in its infancy, but we’re on the fast track to catching up to our friends in the UK and the States. With the rise and fall of multiple Australian affiliate networks, the … Read this post »
Performance marketers all have one simple goal; create and publish advertising and content that actually drives leads and creates conversions. Creating relevant ads and content can dramatically increase the chances of success, as according to a study by Yahoo, people … Read this post »
Brands are increasingly becoming more interested in ensuring that the money and time they dedicate to their social efforts have measurable value. Although Pinterest remains one of the new kids on the social media block, the social space has progressed … Read this post »
Over 76,000 publishers are about to be back in business. Yesterday, the US Senate passed the Marketplace Fairness Act, which is a critical piece of legislation to help reverse the effects of the “Affiliate Nexus Tax” laws passed by 9 … Read this post »
ABI research estimates mobile users will download 70 billion apps in 2013. With more businesses investing their marketing budgets in promoting mobile apps, it’s more important than ever to optimize spend to generate the largest return on your marketing investment. … Read this post »
eBay recently announced it will follow Google, Amazon, and Facebook’s lead and allow third-party marketers to access eBay’s user data for targeted advertising outside of the eBay ecosystem (i.e. on the third-party’s website). Previously, eBay only used its data for … Read this post »
Analysts predict that spending on social advertising will increase from $4.7 billion in 2012 to $11 billion in 2017. To help advertisers make the most of their social advertising ad spend, Salesforce has just released Social.com, the world’s first social … Read this post »
Until now, advertisers on Facebook have only been able to bid on campaigns on either a CPC or CPM basis. While this has been an effective way for businesses and brands to bid for ads, there is no guarantee that … Read this post »
You’ve invested weeks and months of marketing resources designing and developing your app, but when you launch in the app stores you don’t get as many installs as expected. What happened? Creating a mobile app takes a lot of resources, … Read this post »
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