Last week we spent a few days in San Francisco for Affiliate Management Days 2013, where we had the opportunity to introduce HasOffers to other performance marketers, as well as learn some tricks, tips and trends from others in the … Read this post »
Everyday I wake up to at least 100 emails, and by the end of the day I’ve processed a few hundred more. Despite all the chatter about “getting to inbox zero” and the “burden” of the inbox, email is actually … Read this post »
Experienced Performance Marketing Managers know that strong relationships are the most important aspect of working with publishers/affiliates, but sadly not all managers have learned this lesson. During a panel at Affiliate Management Days in San Francisco, three “Super Affiliates” – … Read this post »
If your brand is new to managing a performance marketing program, it’s easy to overlook other important changes that your marketing team will need to implement to make the most of your new program. One of these key changes is … Read this post »
Last September, Facebook made a drastic change to its EdgeRank algorithm that significantly impacted the reach of page posts. The result of this change caused almost every organic post by a brand to be seen by fewer fans. Over the … Read this post »
In 2007, Ad Age named the “Consumer” the agency of the year. One year prior, TIME named “You” person of the year. Both publications cited consumers’ newfound ability to help facilitate viral messaging as one of the core reasons that … Read this post »
In 2013, mobile advertising spending is expected to triple to more than $4 billion, and could increase to more than $7 billion next year according to eMarketer. In light of these numbers, mobile marketing experts came together today at ad:tech … Read this post »
It’s no secret that content is king. But content alone is not what will drive increased revenue, profits and a positive ROI for your brand’s marketing strategy. During the opening keynote today at ad:tech in San Francisco, AOL CEO Tim … Read this post »
Last week during the Performance Marketing Insights conference in New York City, several industry experts came together for a panel to dispel several fears and myths about the performance marketing industry. The panel, moderated by Rebecca Madigan (Executive Director, PMA), … Read this post »
One of the biggest challenges in performance marketing is assigning attribution appropriately. With an average of 3 clicks to conversion (and oftentimes more), it can be difficult to track who – or what – should be responsible for that conversion. … Read this post »
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