Even if you have a positive ROI on campaigns, if you haven’t done some kind of eye tracking study, you are probably wasting someone’s money. Without some kind of analysis of on-page behavior, you have no way of knowing what … Continue
At ad:tech San Francisco, Fanzy, the company that bills itself as the world’s first social loyalty network, announced it’s new Fanzy Pro offering. Fanzy looks to capitalize on the interaction of super fans, those people who already tell their peers … Continue
Startup Spolight finalist, GraphEffect, announced their new AudienceBoost for Twitter product at ad:tech this week. AudienceBoost is meant to enable brands to uncover new interest targets for Promoted Tweets and Promoted Account campaigns. During ad:tech San Francisco, I spoke with … Continue
Pinterest has affiliate marketers going photo crazy trying to figure out how to maximize conversions from the fastest growing social network, but it’s not the only way to utilize photos for performance marketing campaigns. At ad:tech San Francisco, Stipple was … Continue
Today at ad:tech San Francisco, TRUSTe announced their new TRUSTed Mobile Ads product, which is designed to provide consumers more control over the collection and use of their personal data. Consumers will have greater visibility into the tracking process along … Continue
Over the past decade, a significant portion of my income was due to affiliate marketing relationships. The best of those relationships are the ones where both sides were motivated to build and improve the relationship. The worst affiliate relationships are … Continue
In any economic system there are bound to be a few bad actors who look for opportunities to exploit the system to their advantage. While there are plenty of amazing affiliates out there, affiliate marketing is no stranger to black … Continue
Chris Bishop, founder of 7thingsmedia, came to Affiliate Management Days to talk about going global. He presented some great data points and information on the challenges any company faces when attempting to reach a global market. His talk was summarized … Continue
Branding and Performance Marketing by Rebecca Madigan, Performance Marketing Association Traditionally, the first moment of truth for a consumer was always when they picked up the product off the shelf. Stimulus (Advertising active, reaching the customer) First Moment of Truth … Continue
Lead generation is an important part of any affiliate marketing strategy. What better place to learn about developments in the lead generation than the premiere conference in the space, LeadsCon. It’s coming up quick on February 27-29 in Las Vegas. … Continue