It’s that time of year again when we’re jet-setting across the world to attend conferences like MLove, White Night Mobile, MobileBeat, and Casual Connect. We’re even hosting Postback, our own gathering for partners, customers, friends and family later this summer. … Read this post »
In today’s fragmented media landscape it is becoming increasingly difficult to become successful across multiple platforms. This is most apparent in the mobile sector. Few developers have made a smooth transition from Android to iOS or vice versa. The select … Read this post »
As a member of the HasOffers Sales and Account Management team, I get quite a few questions surrounding the migration and onboarding process. One of the biggest challenges our prospective clients face is simply navigating the research and selection process … Read this post »
As soon as I saw that Niraj Shah, CEO and Co-founder of Wayfair.com would be a speaker at IRCE, I knew I had to attend the session. I may or may not be a hopeless Joss & Main addict, so … Read this post »
You may have noticed we recently changed our branding from ‘affiliate program management’ to ‘attribution analytics’. The reason for this is simple: The tools we offer go far beyond affiliate management. Attribution analytics is a much more accurate depiction of … Read this post »
Last week we spent a few days in San Francisco for Affiliate Management Days 2013, where we had the opportunity to introduce HasOffers to other performance marketers, as well as learn some tricks, tips and trends from others in the … Read this post »
Everyday I wake up to at least 100 emails, and by the end of the day I’ve processed a few hundred more. Despite all the chatter about “getting to inbox zero” and the “burden” of the inbox, email is actually … Read this post »
Experienced Performance Marketing Managers know that strong relationships are the most important aspect of working with publishers/affiliates, but sadly not all managers have learned this lesson. During a panel at Affiliate Management Days in San Francisco, three “Super Affiliates” – … Read this post »
If your brand is new to managing a performance marketing program, it’s easy to overlook other important changes that your marketing team will need to implement to make the most of your new program. One of these key changes is … Read this post »
Last September, Facebook made a drastic change to its EdgeRank algorithm that significantly impacted the reach of page posts. The result of this change caused almost every organic post by a brand to be seen by fewer fans. Over the … Read this post »
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