Partner and CEO at HasOffers. Peter joined HasOffers before the company launched their first product in 2009. With more than six years of experience in online marketing, Peter has a skilled knowledge of SEO, Display Advertising, PPC, CRO, Retargeting, Social Ads, Social Marketing, PR, Email Marketing, and Usability. Follow @peterhamilton
You might have seen a pretty cool little announcement we made today. With all of the excitement around $9.4 million added to our balance sheet, I thought it would be a good idea to talk about how it happened and … Read this post »
Over 76,000 publishers are about to be back in business. Yesterday, the US Senate passed the Marketplace Fairness Act, which is a critical piece of legislation to help reverse the effects of the “Affiliate Nexus Tax” laws passed by 9 … Read this post »
Earlier this week, Google pulled four apps from the Google Play Store that enabled Android users to block ads from appearing in apps on their smartphones. Among the apps pulled were AdBlock Plus, AdBlocker, AdAway and AdFree1. They were pulled … Read this post »
In February, Twitter announced a new API that will allow businesses and brands to run campaigns through five initial partners, including Adobe, Hootsuite, Salesforce, SHIFT, and TBG Digital. This will enable brands to create several ads and tailor them to … Read this post »
Yesterday the Performance Marketing Association tipped us off that the Marketplace Fairness Act of 2013 was introduced into Congress! According to Rebecca Madigan, “this bill, when passed, will essentially reverse the Affiliate Nexus Tax laws that have passed in 9 … Read this post »
Today, Facebook announced the launch of “Conversion Tracking.” It is described as a new conversion measurement and optimization system for direct response marketers. According to Richard Sim, Product Marketing Manager at Facebook, “Marketers can now also use optimized CPM (OCPM) … Read this post »
2012 was the single most difficult year for HasOffers. It was also the most exciting and rewarding one. From launching a new product, to massive scaling and big data, to doubling in size and in revenue, we experienced just about … Read this post »
If you are a MobileAppTracking (MAT) client, you might have noticed a few companies on the network integrations page that are also clients of our flagship product, HasOffers. You might imagine we would make it simple for HasOffers clients to … Read this post »
Competitive intelligence is all about digging up information about your competitor’s marketing and sales tactics. The more you can learn about them, the more strategic you can be with your own business, which is especially true in online marketing. Any … Read this post »
The unknowns of mobile marketing continue to be the biggest roadblocks for opening up big advertising budgets. How valuable is an ad impression on that tiny screen, or with “fat finger” mistakes, what about a click? What should my CTR … Read this post »
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