In affiliate marketing (and virtually all performance marketing) there are two primary ways to track transaction flow from the moment of first click to the point where conversion takes place. Either you are tracking users via cookies on their browser … Continue
Facebook appears to be in mid-rollout of a new adscreator advertising interface. As we were buying new campaigns this morning, two different Create Ad interfaces were showing up depending on who signed in. My administrator account has access to the … Continue
Branding and Performance Marketing by Rebecca Madigan, Performance Marketing Association Traditionally, the first moment of truth for a consumer was always when they picked up the product off the shelf. Stimulus (Advertising active, reaching the customer) First Moment of Truth … Continue
Last week I had the privilege of speaking at DomainFest 2012 in sunny Santa Monica, CA. On top of the awesome weather, coupled with an amazing venue, the quality of DomainFest really took me by surprise. This was my first … Continue
I need to test out landing pages and the conversion process, but how do I test an offer if I’m not located in the country that is geo-targeting? If you work with affiliates in other countries you may have encountered … Continue
HasOffers is excited to be supporting AMDays for it’s very first year as a Gold Sponsor. To be honest, we very rarely sponsor events like these when it is their first attempt, but we couldn’t pass up the opportunity to … Continue
You heard me. HasOffers is taking our first trip to Israel to be a part of the first ever event called “Track’N’Pay.” We will be the humble guests of Payoneer, an affiliate payment solution based in Tel Aviv and New … Continue
First posted on iMediaConnection: In case you’ve been living under a rock, Apple announced with iOS 5 that it was phasing out access to the unique device identifier (UDID). This little data point is what allows most developers to track … Continue
Affiliate Summit West 2012, Las Vegas. Vegas Baby I’m going to come out and say that we were probably in Vegas too long this time. Affiliate Summit moved right into CES bringing us to a total of 7 days, and … Continue
First published on Mobile Marketer. In the beginning there was the Web, and the Web was good, but for online businesses to thrive we needed advertising. We have come a long way from the first unclickable Internet ads for Sears in … Continue