Posts by Lucas Brown

Lucas Brown

As the President and Chief Product Officer of HasOffers, the industry leading affiliate tracking software, Lucas specializes in performance based online advertising and has dedicated himself to the development of new and innovative technologies to support this quickly growing revenue model.

Cohort Reporting 2.0

If the term “cohort” is completely foreign to you, then we’ve got some bad news for you. You are, in fact, seriously restricting your own ability to understand the growth and value of your app’s audience, and this in turn … Continued

Install Assists and Overlap Rankings

With our release of multi-touch attribution in January, we expanded our attribution scope to include pre-conversion interactions that directly impact the Holy Grail of mobile app advertising – the conversion. Just as Google launched their multi-touch funnel analysis for traditional … Continued

Normalizing Measurement of App Installs

As the saying goes, it’s important in life and business to “give credit where credit is due”. This is certainly no different for performance marketing and advertising in which only those who deliver measurable results – i.e. the almighty conversion … Continued

Why Startups Need an API

When people refer to an API-centric web application, they usually mean that most if not all of the functionality within the app is executed through API calls. That means each system like your databases and your front end application can … Continued

4 Features to Prevent Affiliate Fraud

Are you preventing Affiliate Fraud? Preventing and identifying fraud can be complicated without understanding all the tracking and fraud features provided by HasOffers. While we do provide affiliate profile and activity fraud monitoring, these are the tracking features that will … Continued

5 Features your Affiliate Program Needs

Are you getting the most out of your Affiliate Program? Many clients are too anxious to get their affiliate program setup and running that they miss out on a lot of awesome features that will make their network better and … Continued