As the President and Chief Product Officer of HasOffers, the industry leading affiliate tracking software, Lucas specializes in performance based online advertising and has dedicated himself to the development of new and innovative technologies to support this quickly growing revenue model.
We just wrapped up Casual Connect Europe in Hamburg, and it was a great show for HasOffers and the MobileAppTracking team. One of our favorite sessions at Casual Connect was “Ecosystems & Platform Patterns”, presented by Jan Beckers, CEO & … Read this post »
When people refer to an API-centric web application, they usually mean that most if not all of the functionality within the app is executed through API calls. That means each system like your databases and your front end application can … Read this post »
Why Google Analytics won’t work for tracking affiliate marketing. More and more advertisers are starting to increase advertising spend with affiliate marketing. However, they are relying on Google Analytics to track conversions. While this is a great way to reconcile … Read this post »
Are you preventing Affiliate Fraud? Preventing and identifying fraud can be complicated without understanding all the tracking and fraud features provided by HasOffers. While we do provide affiliate profile and activity fraud monitoring, these are the tracking features that will … Read this post »
Are you getting the most out of your Affiliate Program? Many clients are too anxious to get their affiliate program setup and running that they miss out on a lot of awesome features that will make their network better and … Read this post »
The best way for an advertiser to share thousands of products with comparison shopping sites, marketplaces, and other affiliates is to provide them with an affiliate data feed. This feed is a file that contains specific information about their products … Read this post »
Many of you have seen or heard about our new platform for tracking mobile app installs called, you guessed it – Mobile App Tracking, and it just so happens our actual hello world is today. You can check a new … Read this post »
Integrating Google Analytics with Affiliate Tracking Software. Most advertisers rely on Google Analytics, so why not integrate affiliate tracking and performance advertising campaigns with Google Analytics to provide additional insight as well as a platform for channel comparison. This type … Read this post »
Affiliate marketing is international, is your tracking software? What do Brazil, Germany, Israel, Spain, Sweden, and Turkey have in common? We’ve helped clients in these countries build successful affiliate networks. Some of these programs simply target users in countries with … Read this post »
Recently an affiliate of a network using HasOffers wrote a blog post about our links not being friendly for social media sites like Facebook. The exciting part is that we actually know a few things about posting links on these … Read this post »
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