Jeremy Palmer is the Chief Marketing Officer at CouponPal. Jeremy is a vocal supporter and strong advocate of the performance marketing industry. He’s been a featured speaker and trainer at dozens of internet marketing conferences. Jeremy’s e-books, webinars, and videos have been consumed by thousands of affiliates.
After you’ve been working on a pay per click (PPC) campaign for a while, you tend to get comfortable with what you see in reports. Eventually the numbers from the campaign become predictable and your costs, revenues, and ROI level … Read this post »
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