Ezra Siegel is Apptentive's VP of Community. Apptentive provides in-app feedback tools for app developers to improve ratings and user experience. He can be found writing on topics ranging from customer service to mobile apps, and most often where the two meet. You can read more along those lines at Apptentive’s blog, and keep up with Ezra and Apptentive on Facebook and Twitter.
From a marketing standpoint the acquisition of new customers is the #1 goal, right? But are the expansion of the target market, generating new sales leads, and taking customers from competitors the most important focus points for a marketing department? … Read this post »
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