Once upon a time Google was one of the best places to start your advertising career. If you are an affiliate marketer, you know that Google was the number one spot to utilize traffic, largely because Google is the largest search engine that users go to on a daily basis. Additionally, there are huge amounts of information out there on how to capture Google traffic and use it to your advantage. The problem is that everyone seems to be using Google now. This means competition, high cost per click prices, and fewer impressions, which is a huge reason why many have started to utilize new traffic sources.
As marketers we can no longer depend on Google traffic. One of the most popular new traffic sources is PPV, or “pay per view” traffic from private networks. PPV is usually based on popup and pop under ads intended to be more noticeable to users, and the best part is that it is very cheap, sometimes less than a penny per view. PPV is a great way to earn a big profit margin from affiliate offers compared to PPC, where you might spend $.50 or even more per click for popular keywords. Like with everything new, many remain leery, but there are a few marketers who are already greatly benefiting from its potential.
Google’s restrictions on the type of ads displayed to their users are intended to provide relevant results that are void of scams and deceptive material. For this reason, Google is always changing their policies and algorithms to support this, especially with the recent changes with Google and the FTC. Though these updates are a valuable service, every time something changes you must spend precious time adjusting campaigns, and it is very difficult to keep up when you are constantly altering landing pages and designs. With PPV there are virtually no rules to keep up with. Yes, there are basic principals that need to be followed when setting up a campaign like only one PPV link per page or the ad needs to show on the top 1/3 of the page, but it is generally very easy to manage. No changes in the PPV network algorithm, no penalties, and less scrutiny. Once you have campaigns setup, PPV is very simple to keep running successfully.
I have really enjoyed watching PPV traffic grow. Hundreds of PPV networks are starting to spring up, providing more options for diversifying and scaling your traffic. I have personally been using PPV traffic for over a year through networks like MediaTraffic and DirectCPV, and I have definitely reaped the bounty. Though PPV is still in a young state, I believe that the much lower cost along with the ease of use will certainly start to drive more marketers away from Google as their primary traffic source.
COMMENTS
Mon, December 21, 2009 - 11:55 PM
Paying $50 per click? You must be using the world’s worst ad service… Even bidding $0.50 is expensive for more keywords…
Mon, December 21, 2009 - 11:55 PM
New forms of traffic generation, besides Google is certainly the way forward. Too often google campaigns/accounts are slapped forcing advertisers to move on. Good, relevant post!
Mon, December 21, 2009 - 11:56 PM
IAN !!! You let the cat out of the BAG !!! I can’t believe you told everyone our SECRET !!! LOL
Nice Writeup !
Darin
Mon, December 21, 2009 - 11:56 PM
I don’t think you can dismiss high costs per click keywords out of hand. The amount you pay should be determined by the amount you make. If my clients can make $180 per conversion and it costs them, on average, $100 on PPC to convert one visitor. Then they can pay a lot per click all day.
Thanks for drawing more attention to PPV. I am always looking for ways to lower costs of customer acquisition.
Mon, December 21, 2009 - 11:57 PM
I’m sorry Justin! Totally a decimal issue! $.50
Mon, December 21, 2009 - 11:58 PM
First of all… Ian Fernando as a guest blogger??? Are you serious? You might as well get a noob from digitalpoint… Nuff said. Ians a douche…
Mon, December 21, 2009 - 11:58 PM
This is a bull#%*t article, I apologize about the use of language - but there is not ONE advertiser that is receiving a decent ROI on PPV. What a farce. [edited by HasOffers]
Mon, December 21, 2009 - 11:59 PM
I am so glad I am the exception. PPC got me into PPV and now PPV has gotten me into PPT and I am sure that will get me into Media Buys. Had my first PPT conv. today 230% profit on that campaign. Nope, doesnt work at all. Oh and my profit on PPV today was 23%. I must be doing something wrong!?
Mon, December 21, 2009 - 11:59 PM
i wonder how much directcpv paid for this blog.
Tue, December 22, 2009 - 12:00 AM
Not everyone downloads adware so the traffic with PPV is always going to be limited. Secondly the people who download adware in exchange for some free software are rarely going to buy using their card. I have tried PPV & the conversion rate sxxks
Tue, December 22, 2009 - 12:00 AM
I tried PPV briefly but couldn’t get it to work for me personally. I didn’t try very long, but the quality of PPV is naturally dramatically lower than that of search, and the way I push my products it just doesn’t convert well.
The best part of PPV though is how much traffic you can get and at hyper-speed. It’s also a good entry-level option for those wanting to do media buys but with a much smaller budget.
Tue, December 22, 2009 - 12:01 AM
waffles:
hehe, I wish they had!
Tue, December 22, 2009 - 12:01 AM
I tried PPV briefly but couldn’t get it to work for me personally. I didn’t try very long, but the quality of PPV is naturally dramatically lower than that of search, and the way I push my products it just doesn’t convert well.
The best part of PPV though is how much traffic you can get and at hyper-speed. It’s also a good entry-level option for those wanting to do media buys but with a much smaller budget.
Tue, December 22, 2009 - 12:02 AM
Wow… PPV compared to PPC what a joke… I have been using PPV for about 6 months but it is no way anything like PPC.
And honestly IAN are you really getting conversation on DirectCPV.. I tried them and I could not getting anything to convert.
Tue, December 22, 2009 - 12:02 AM
PPV is going to get a lot more competitive after this latest round of Google slappage!
Tue, January 19, 2010 - 3:54 PM
At last, I could find this post again. You have few useful tips for my school project. This time, I won’t forget to bookmark it.