Last week Facebook announced it was beginning to streamline its ad products to align more closely with advertiser’s objectives – particularly their desire to drive more conversions. This streamlining process included eliminating redundancies in its ad products. Facebook removed Questions, … Read this post »
For over a year Twitter has provided advertisers the ability to analyze the performance of their tweets via its ads dashboard. Now Twitter has opened up performance analytics to everyone, not just advertisers. The new analytics are available in the … Read this post »
For years, Twitter has enabled advertisers to leverage hashtags to bolster their marketing campaigns. With hashtags on Twitter, advertisers can target users searching for specific keywords or following events that have an associated hashtag. Brands that use promoted hashtags or … Read this post »
It’s that time of year again when we’re jet-setting across the world to attend conferences like MLove, White Night Mobile, MobileBeat, and Casual Connect. We’re even hosting Postback, our own gathering for partners, customers, friends and family later this summer. … Read this post »
In today’s fragmented media landscape it is becoming increasingly difficult to become successful across multiple platforms. This is most apparent in the mobile sector. Few developers have made a smooth transition from Android to iOS or vice versa. The select … Read this post »
As a member of the HasOffers Sales and Account Management team, I get quite a few questions surrounding the migration and onboarding process. One of the biggest challenges our prospective clients face is simply navigating the research and selection process … Read this post »
As soon as I saw that Niraj Shah, CEO and Co-founder of Wayfair.com would be a speaker at IRCE, I knew I had to attend the session. I may or may not be a hopeless Joss & Main addict, so … Read this post »
You may have noticed we recently changed our branding from ‘affiliate program management’ to ‘attribution analytics’. The reason for this is simple: The tools we offer go far beyond affiliate management. Attribution analytics is a much more accurate depiction of … Read this post »
As someone who works in the advertising industry, I know that after I look at a pair of boots in an online store, I’m likely to see ads for those very same boots on dozens of other websites that I … Read this post »
If you’re already leveraging HasOffers, or still just thinking about it, you know it’s the leading solution to help accurately attribute and reconcile conversions generated by performance marketing campaigns. HasOffers features dozens of options to help make the most of … Read this post »
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