Segmenting Your Affiliate Base

Affiliate marketing is a true cross-channel marketing effort. Mature affiliate programs will have a diverse mix of affiliates from different segments, and will not be over-dependent on any one segment for the bulk of their revenue. You can optimize your … Continued

9 Best Practices For Affiliate Networks

There are plenty of factors that set great affiliate networks apart from the rest of the pack. Some of them are obvious. You need to have great offers (preferably exclusive), competitive payouts, and excellent support from your affiliate managers. But … Continued

MobileAppTracking Announces SDK to Support Windows

Today, we are excited to announce the release of our SDK for Windows during Microsoft’s annual Build conference this week.   The MobileAppTracking (MAT) SDK for Windows empowers a growing community of developers to improve advertising performance with more granular … Continued

[Recap] LeadsCon 2014: Las Vegas

Business Cards? Check. Elevator pitch practiced? Check. Booth set up? Check. Poker face? Check. As a conference novice, I did not know what to expect and wanted to be prepared for anything. As it turns out, lots of caffeine, the … Continued