HasOffers Blog

Affiliate tracking has come a long way in the short history of online advertising.  Industry challenges and innovative business models have stimulated the development of many technologies and methods of tracking, and as a result, there are now a number of options for tracking and reporting conversions.  Choosing the right conversion tracking method and implementing it correctly can be a little confusing, which is why I thought it was important to clarify the differences between client-based tracking and server-based tracking.

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Many of us in the online advertising world were very fortunate in 2009.  Unlike most industries in the United States, online advertising was somewhat sheltered from the economic bust.  In fact, HasOffers saw incredible growth over the last year.  I think we can partially attribute this to business owners becoming more engaged with the success of their advertising campaigns, viewing the Internet as an inexpensive way to gain new business.

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If you are not already familiar, virtual goods are taking the online advertising world by storm, and though there are some dangers of social media advertising, it is an extremely profitable space. Virtual goods are basically items that users receive within social applications, and they get these virtual goods using virtual currency. How do they get virtual currency? By completing advertisements of course and many of these are trials, leads, and subscriptions found on an offer wall that was created by a publisher. According to the “Inside Virtual Goods” report by Prophetic Media, 67% of social network members use at least one application within that network. Of that number, eight percent participate in virtual goods transaction. It is further estimated that between two and three million users purchase at least one virtual gift from Facebook alone. In short, we are looking at approximately 11 million total users paying for virtual goods.

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Once upon a time Google was one of the best places to start your advertising career. If you are an affiliate marketer, you know that Google was the number one spot to utilize traffic, largely because Google is the largest search engine that users go to on a daily basis.  Additionally, there are huge amounts of information out there on how to capture Google traffic and use it to your advantage.  The problem is that everyone seems to be using Google now. This means competition, high cost per click prices, and fewer impressions, which is a huge reason why many have started to utilize new traffic sources.

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